One of my clients uses this question all the time. In their case they are an internationally known publisher that has a great, well-known brand. Not every company is as well-known as they are
Do I have to remind you that before every interview take the time to do research about the firm you are meeting with.
What is going on at the firm from a business standpoint? What is your understanding about the job? Then, feed it back to them starting with this line:
Why would I want to work here? Who wouldn't want to work here? This is an opportunity to work for an __________ on such and such where I can help _________! Why wouldn't want someone want to do that!
By letting your enthusiasm out and feeding back what you understand the opportunity to be, you will let them know of your interest (something that employers always want to know) and confirm that you understand the job and the opportunity.
Jeff Altman
The Big Game Hunter
www.TheBigGameHunter.us
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